
The BMW Vision Neue Klasse redefines the automaker's future strategy for electric vehicles
BMW's Vision Neue Klasse, a highlight at this year’s IAA Mobility International Motor Show in Munich, heralds the automaker's future direction for what was once its primary vehicle category, the traditional sedan. The car's design is a modern, audacious reimagination to counteract the steady decline in popularity of sedans due to the surge of SUVs. The Vision Neue Klasse, according to Adrian van Hooydonk, the current head of BMW Group Design, exhibits a quintessential BMW design that's so progressive it appears to leapfrog an entire model generation. Although the Vision car is currently only a concept, its features, such as the use of secondary raw materials and full electric power, seem achievable and are already standard in some cases. The concept car highlights critical elements of BMW design,...